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The Double Unit won PR Consultancy of the Year 2019 sponsored by The Built Environment Trust
Dear Member
As part of our plans for the Annual National Journalism Awards, - outlined in the 5 April Alert - we will also be calling for entries for the Communication and PR Awards at the end of August.
The single category: PR Campaign of the Year is designed to acknowledge the best team working on a Campaign representing any aspect of the built environment (architecture, construction, infrastructure, commercial or residential property).
Entries can include any combination of Marcomms including, corporate, marketing, lobbying, community relations, research, design and media relations.
Like the Journalism Awards the Campaign of the Year will be judged online with a final ‘live’ session taking place in October. The Award will be presented as part of the Annual National Journalism Awards event in November.
- In response to the changing COVID-19 situation we have seized the opportunity and developed a comprehensive digital layer to run in parallel with the planned live version of the Journalism Awards event.
- The digital layer is an exciting, modern solution which will not only allow the event to go ahead but exceed results from previous years.
- In addition we have developed an enhanced social media marketing campaign, which will run in the led up to the online Call for Entries, the Awards event and beyond. This social media campaign will launch across digital and traditional channels.
- The social media marketing strategy gives those entering their work the opportunity for exposure for the full lifecycle of the awards, pre-and-post-event.
- Through this social media campaign we aim to build excitement and anticipation for the PR Campaign of the Year award and to make sure that the hard work and professionalism shown by PR Practitioners working in the built environment, during 2019–2020, does not go unrecorded.
More information will be sent out in due course.
In the meantime, do use IBP twitter feed to keep our members informed of your plans as we engage with and emerge from this difficult period.
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