Each host receives the following sponsorship benefits:
- Host support announcements to entire membership data base, including email Alerts, twitter and LinkedIn platforms.
- Online publicity campaign (commencing in June 2020) to over 300 named journalists. Previous year’s entrants targeted in each category.
- Branding on IBP Journalism Awards sponsors website page/Awards Bulletins (through to June 2021 inclusive).
- Listing and logo on all entry and Awards material (July to December 2020 inclusive)
- Use of IBP Journalism Awards logo on hosts stationery and email header.
- IBP website link to sponsors website.
- Listing and logo on material circulated to all magazines/newspapers (August to December 2020).
- Listing and logo on online dinner details and ticket application forms.
- Mention in external pre and post promotion and publicity.
- A table for 10 people at the Awards dinner to include a minimum of three and a maximum of six nominated journalists in sponsors category plus a category judge, together with three guests of your choice. Total 10 people. Tables can be increased to accommodate up to 12 people.
- Three course dinner with wine/water.
- Logo on meet and greet tables located in a dedicated reception area, dinner table, menu, presentation stage set, category section and evening Awards Bulletin.
- Representative from host organisation to present cheque to winning editor/journalist, with photo opportunity.
- Mention in category introduction on the night.
- Listing and logo on online Awards Bulletin and evening Awards presentation video. (Awards Bulletin goes ‘live’ the following morning, the video is available to view the following week).
- Networking opportunities with journalists and guests at the pre-dinner reception. Each sponsor will be provided with their own meeting point ‘tall table’ in a dedicated area, with a logo above their table
- Post Awards drinks reception. Complimentary until 22.00 hours.
- Mention of sponsor in category winner’s publication. (NB: while this is more of less beyond the control of the Awards organisers, individual press releases and award presentation photographs, for each category, are sent to the news editor to reach all publication the morning following the Awards dinner).
- Photographs of the winner with host sent electronically to winners and sponsors the next morning.
- Inclusion on the IBP website Awards news section throughout 2020/21, after which news links are transferred to the ‘live’ archive section of the website.
Click the Awards and Archive Awards section of the main navigation menu to access previous year’s Awards Bulletin and events.
The Journalism Awards Presentation dinner will take place on Thursday 19th November at the Leonardo Royal hotel at St Paul’s, London and will be hosted by a leading national media personality.
ENHANCED SOCIAL MEDIA MARKETING CAMPAIGN
For 2020, we believe additional measures should be taken to highlight the prestige of the Journalism Awards, and to honour the people who make these awards a reality. An enhanced social media marketing campaign, which will run in the lead up to the event and beyond, will give sponsors the recognition for supporting the work of individual journalists and the built environment media.
Launching across digital and traditional channels, the social media marketing campaign is an unmissable opportunity for sponsors to capitalise on a new platform for exposure, not just on the day of the awards, but for the full lifecycle of the campaign, pre- and post-event.
The planned social media marketing campaign will treat the Journalism Awards with the respect, attention and care a modern event of its stature deserves and is designed to build excitement and anticipation in the weeks and months leading up to the awards presentations.
DIGITAL LAYER
This year’s edition of the Journalism Awards will be a thoroughly modern affair, with the development of an enhanced digital layer. This virtual version will run alongside the traditional event and will allow the awards to not just forge ahead but thrive in the face of the challenge posed by COVID-19 legislation.
With the implementation of both the digital layer and the social media marketing campaign, there has truly never been more options and opportunities for sponsors to consider. As well as posing an exciting initiative in itself the digital layer presents a completely new platform to be capitalised on for branding and sponsorship purposes.
We have partnered with leaders in the industry of virtual events – Live Group – to deliver this digital layer, who will produce this cutting-edge solution.
Functionally, the digital layer will provide a place to watch the Journalism Awards online if you are unable to attend the event itself. It will also be the home for pre- and post-event content, and a place to network during the event, wherever you may be.
SPONSORSHIP PACKAGE
Examples of the printed marketing material and branding opportunities can be sent on request. Last year’s Awards Bulletin and recorded highlights can be viewed on the IBP website homepage video library link www.ibp.org.uk
The cost of a host sponsorship package for each Award category remains at last year’s rate of £5,500.00 plus VAT.
In addition to the individual Award category sponsorship packages there are opportunities to participate as an event host, including the pre-dinner and post Awards receptions. These elements are available for further discussion to help meet sponsors specific requirements.
All details are correct at time of posting on the website.
March 2020